Beauty Industry

CoverGirl and LeSportsac Launch Cosmetic Bag Collection

The 8-piece set provides everyday users with style, convenience and ease-of-use.

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By: Jamie Matusow

Editor-in-Chief

Procter & Gamble makeup artist Pat McGrath has teamed up with LeSportsac for the second year in a row to produce an 8-piece pro cosmetic bag set. Last year the limited edition collection featured two makeup bags inspired by CoverGirl LashBlast Length Mascara. This year, the collection was inspired by CoverGirl LipPerfection lipcolor, and is designed to serve the needs of any makeup artist enthusiast, from amateur to specialist.

Practicality and design are at the forefront of this collection, with a strong emphasis on makeup organization. “Between shows my team does not have a moment to second-guess where they’ve packed even just a single shade of lipstick. For this year’s LeSportsac collection, I incorporated some of the same techniques for product organization that we use backstage,” says Pat McGrath. This provides everyday users with expert style and ease, bringing handiness and organization into their beauty regimen.

The eight-piece collection features never-before-seen designs and shades from LeSportsac inspired by CoverGirl LipPerfection lipcolor. The line uses sleek patent nylon and lipstick patterns to celebrate CoverGirl’s femininity. The styles range in size from the small “Kiss Case,” designed to hold five favorite shades of LipPerfection, to the large “Professional Carry All” tote that can fit the seven other pieces of the collection for convenient, pro-inspired makeup travel.

The collection will be sold at LeSportsac boutiques and on LeSportsac.com beginning in June. A coupon for CoverGirl LipPerfection lipcolor will accompany each purchase.

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